Copywriting
Static ads | Landing Pages | Articles | Newsletters | Product Descriptions | UX Copy | UI Copy | Headlines | Primary Texts | Social Media Captions and Scripts |
Static ads | Landing Pages | Articles | Newsletters | Product Descriptions | UX Copy | UI Copy | Headlines | Primary Texts | Social Media Captions and Scripts |
Lucy’s most recent role was as a Performance Marketing Strategist and Copywriter at digital marketing agency BM Digital.
Here she created static ads for socials and was responsible for end-to-end creation and ad performance.
Lucy previously worked as a contracted copywriter for Carpet Court, where she created engaging, customer focused UI copy for the company website.
This work includes category overviews, product descriptions, articles and in-store labels. Incorporating SEO’s to increase website traffic resulting in informative, succinct, accurate and easy to read copy.
Wayfarer
“A product from our wool collection, Wayfarer is a high-performance carpet that can go the distance…”
Empower
“Our Empower range is the newest addition to hybrid flooring and is a Carpet Court exclusive…”
During 2019 she had the position of Creative Arts Officer for the University of Melbourne Student Union. This involved running the creative arts department and writing copy for websites, submission callouts, advertisements, acquittals and all copy associated with the department. She has also written copy for the website of the classic pub and hotel The Alpine, describing their products, venues and accommodation.
She has worked on both the website The Dialog and magazine Here and There as an editor. Receiving copy, she worked with both reviewers and authors to hone their pieces and finesse their language. She also worked to curate layout, formatting and adherence to theme, ultimately editing to create succinct and engaging pieces.
